Every author’s journey is different, so it just makes sense that your consultation will be too.
Our one-on-one sessions are designed to give you clarity, confidence, and a clear path forward for your next release. Whether you’re preparing to launch, rebrand, or simply want to level up your strategy, we’ll dig into what matters most to your career and goals.

Common areas of focus include:
• Strengthening your overall brand and positioning
• Auditing your website for reader conversion and professionalism
• Developing a social media strategy that fits your genre and personality
• Identifying lessons from past releases to fuel future success
• Creating authentic networking strategies with both authors and readers
• Depending on your needs, this service is many times broken into two sessions.

Your consultation is tailored entirely to you and designed to give you the tools and direction you need to grow your author career with purpose.

Advance reviews can make or break a release. That’s where we come in. Our ARC Management service handles every detail of your ARC campaign.

Here’s how we make it happen:

Curated Reader Selection: We handpick ARC readers from Pen Pal PR’s trusted Master List as well as from your own audience through a custom form just for your release.

Seamless Distribution: Books are distributed two to four weeks prior to release.

Constant Communication: We maintain consistent communication with your ARC readers throughout the campaign from welcome to after release follow-up, keeping engagement high and expectations clear.

Review Pulls: After release, we pull quotes and standout excerpts from four and five star reviews to use in your marketing.

From start to finish, we handle the logistics so you can focus on what matters most - writing, connecting with your readers, and preparing for release day.

A Book Box is an experience your readers can hold in their hands.

Each box is thoughtfully designed to reflect your story’s world and your brand as an author, turning a simple purchase into a lasting connection. From preorder setup to final shipment, we handle every detail so you can focus on what you do best, writing the next book your readers can’t wait to unbox.

Here’s how we make it happen:

Collaborative Planning: We develop a box that perfectly aligns with your story, aesthetic, and author brand. Contents and pricing are finalized together before preorders open, ensuring a seamless balance between cost and value.

Reader Experience Focus: Every box is crafted to deliver a unique, memorable experience that keeps readers coming back for future releases.

Full-Service Fulfillment: We create and manage your preorder form, confirm all shipping details, and deliver invoices after shipping costs are determined. Boxes are assembled, packed, and shipped directly from our location with care and precision.

From design to delivery, your receive a piece of your story they’ll remember long after the last page.

A killer box is your book’s first handshake. In a world of digital noise, PR Boxes stand out by creating a memorable experience that connects you directly with readers and creators. More than a package, each box is a curated moment designed to spark excitement, inspire posts, and turn your story into an experience worth sharing.

Here’s how we make it happen:

Custom Design & Concept: We develop a box that reflects your book’s themes, tone, and brand — ensuring every detail feels intentional and on-message.

Flexible Budgets, Unforgettable Impact: Whether it’s a full box or a budget-friendly mailer, each package delivers a unique and thoughtful reader experience.

Curated Recipient List: We hand-select recipients who love your genre and tropes, and whose social media reach and engagement align with your goals.

Complete Fulfillment: Every box is assembled, packed, and shipped from our location, handled with care from start to finish.

A PR Box isn’t just about sending something pretty (although they absolutely are) - it’s about building connection and turning readers into advocates.

Content pulls act like sneak peeks that leave readers hungry for more. In today’s competitive book world, giving readers a taste of your story is one of the most effective ways to hook them and we make sure those moments hit exactly where they should.

Here’s how we make it happen:

In-Depth Review: We start with a thorough read and analysis of your book to understand its tone, pacing, and emotional core.

Strategic Selection: Key moments, quotes, and themes are chosen for their potential to resonate with your target audience and drive engagement.

Marketing Focus: Each pull is created to perform on social media, in newsletters, and across your marketing platforms keeping your book visible leading up to and long after release day.

Your story has moments that can sell it better than any ad and we can help you find them and use them to your advantage.

Take the stress out of “what do I post?” with a customized Content Calendar designed to keep you visible, consistent, and connected. We create a strategic posting plan that reflects you, your brand, your books, and your goals.

Here’s what’s included:

Personalized Planning: A schedule built around your specific needs, upcoming releases, and long-term goals.

Engaging Prompts: Fresh, creative ideas that highlight your books, personality, and behind-the-scenes journey.

Brand-Building Strategy: Posts designed to nurture your audience, strengthen your author brand, and build lasting engagement.

Consistency Made Simple: No more scrambling for ideas. Just clear direction to help you show up with confidence and purpose.

It’s all about creating sustainable visibility so your readers stay invested not just during release week, but all year long.

This service focuses on the heart of your story: the structure, pacing, character arcs, and emotional throughlines that keep readers turning the pages. We work collaboratively to refine your manuscript’s framework, strengthen its impact, and ensure your story delivers on its promise.

Here’s what’s included:

Big-Picture Analysis: A thorough read of your manuscript to assess plot structure, pacing, tone, and overall cohesion.

Character and Theme Development: Insightful feedback on character motivation, growth, and relationships, ensuring every emotional beat lands.

Actionable Feedback: You’ll receive detailed notes and recommendations through a video call, outlining what’s working, what’s not, and specific ways to elevate your story.

Whether you’re polishing your first draft or preparing for publication, developmental editing helps transform your story into its strongest, most compelling form.

Backlist Review Campaign

Even after release day, your book deserves the spotlight. Our Backlist Review Campaign service helps breathe new life into already-published titles by generating fresh reviews that attract new audiences.

Here’s how we make it happen:

Curated Reader Selection: We handpick readers, focusing on those who enjoy your genre and tropes, as well as new readers gathered through a custom form created specifically for your campaign.

Seamless Distribution: Your book are sent directly to selected readers, ensuring smooth delivery and accessibility no matter when your book was released.

Constant Communication: We maintain consistent communication with your Review Team throughout the campaign from welcome to follow-up after the campaign window, keeping engagement high and expectations clear.

Review Pulls: Once reviews start rolling in, we compile standout quotes and excerpts from four and five star reviews for your use in marketing and promotional materials.

Whether your book has been out for a month or a year, we’ll handle the logistics of revitalizing your release so you can focus on writing the next one.

Most authors avoid reading reviews, and for good reason, but buried within them are valuable insights about what’s resonating with readers, what’s not, and what can strengthen your future books. This service takes the emotion out of the process.

Here’s how it works:

Comprehensive Review Audit: We analyze your reviews across platforms like Amazon, Goodreads, BookBub, and StoryGraph to gather a well-rounded picture of reader response.

Strengths & Opportunities Report: You’ll receive a breakdown highlighting what readers consistently love, and what areas may need refinement in future projects. Recurring praises, critiques, and trends are organized into clear categories.

Objective, Professional Insight: Feedback is delivered with perspective and care, never judgment, to help you make confident, informed creative decisions.

You don’t have to wade through pages of opinions to understand your audience. We’ll do the heavy lifting and deliver the insights that matter most.